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30 Apple CEO Tim Cook Visits Lumon Industries in 'Severance' Promo Video

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Joe Rossignol @ MacRumors 2 place · today 10:00 EDT

Apple CEO Tim Cook Visits Lumon Industries in 'Severance' Promo Video

The hit Apple TV+ workplace thriller "Severance" returned for a second season last week, and Apple continues to heavily market the show.


In a short video shared today by "Severance" executive producer Ben Stiller, Apple CEO Tim Cook visits Lumon Industries. He enters the office's elevator and undergoes the severance procedure, which divides his memories between his work and personal life. Cook arrives to the severed floor as his "innie," wearing a "Tim C." name tag.

A stoic but smiling Tim C. walks.

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