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163 Substack is spending $20 million to court TikTokers

The Verge
Mia Sato @ The Verge · today 14:39 EDT

Substack is spending $20 million to court TikTokers

Image: Cath Virginia / The Verge, Getty Images


Meta and YouTube aren’t the only platforms looking to benefit from TikTok potentially disappearing — Substack wants in on the action, too.
The company announced Thursday it’s launching a $20 million “creator accelerator fund,” promising content creators they won’t lose revenue by jumping ship to Substack. Creators in the program also get “strategic and business support” from Substack, and early access to new features.
“We established this fund because.

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