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Apple has announced rare direct discounts on its flagship iPhone models and other products in China, signaling an effort to counter mounting competition and fluctuating consumer demand in one of its largest markets.
Between January 4 and January 7, Apple will provide discounts of up to 500 yuan (approximately $68) on the iPhone 16 Pro and iPhone 16 Pro Max models through its website and Apple Stores in mainland China. The iPhone 16 and iPhone 16 Plus models will be discounted by 400 yuan, while iPh
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Ahead of the WWDC 2026 keynote at 10 a.m. Pacific Time today, Apple CEO Tim Cook has shared a short video in which country singer Lainey Wilson, actress Rhea Seehorn, DJ and producer Zedd, and other celebrities say "good morning" in various ways. "I think I'll say it the way I always say it," concludes Cook. Apple's hardware engineering chief John Ternus becomes CEO on September 1, so this WWDC... Read more ›
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Apple's WWDC 2026 begins today, with the event kicking off at 10:00 am Pacific Time via the traditional opening keynote. We know that some MacRumors readers who can't follow the event as it's being broadcast are interested in avoiding all of the announcements and waiting until the event video is available for on-demand viewing so as to experience it without already knowing the outcome. For those individuals, we've posted this... Read more ›
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Apple today announced that macOS 27 is named macOS Golden Gate. macOS Golden Gate has some Liquid Glass design changes. For example, apps now have a unified toolbar at the top, and the sidebar now expands to the edge of the window. Much like Mac OS X Snow Leopard in 2009, Apple said it focused on improving macOS's performance and dozens of underlying technologies. More details to follow.Related Roundups: macOS... Read more ›
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Apple today announced that it has rebuilt the search infrastructure that powers key features like Spotlight, Photos, and Mail across all of its major next-generation software platforms. The company says the index has been rearchitected to be more stable, efficient, and comprehensive, covering both old and new content. After updating, the new infrastructure will begin reindexing device content automatically. New content will be indexed "almost immediately," Apple says, meaning users'... Read more ›
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iOS 27 is supported on iPhone 11 and all of the same iPhone models as iOS 26, Apple confirmed today during its WWDC 2026 keynote. The announcement means that iOS 27 will be compatible with the following iPhone models when it arrives in September: iPhone 17e iPhone 17 iPhone 17 Pro & Pro Max iPhone Air iPhone 16e iPhone 16 iPhone 16 Plus iPhone 16 Pro iPhone 16 Pro Max... Read more ›
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15.06.2026 06:59
Last update: 06:50 EDT.
News rating updated: 13:50.
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