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36 The Casual Moviegoer is a Thing of the Past

Slashdot
msmash @ Slashdot 1 place · today 15:05 EDT

The Casual Moviegoer is a Thing of the Past

U.S. movie theaters are struggling to attract casual moviegoers, who once made up a significant portion of box office revenues, as shorter theatrical runs and changing consumer habits reshape the industry. The domestic box office, which regularly exceeded $10 billion in annual ticket sales before COVID-19, is expected to reach only $8.5 billion this year.

Films now average 32 days in theaters compared to 80 days pre-pandemic, limiting opportunities for audiences to discover movies spontaneously. Midtier f

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