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970 Serial Shows Make a Comeback on TikTok and Instagram

The Information
Kaya Yurieff @ The Information · 11/19/2024 17:03 EDT

Companies like YouTube, Snap and Quibi have all tried to make short original shows on social media work. Now, a second wave of attempts is coming. As Juro and I reported, TikTok is now considering adding TV-like dramas with minutes-long episodes, which have proven popular on its Chinese sister app Douyin. 

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