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74 Why Accenture buying Whalar is a 'coming-of-age moment' for creator marketing

Business Insider
Lara O'Reilly,Lucia Moses @ Business Insider · today 08:22 EDT

Why Accenture buying Whalar is a 'coming-of-age moment' for creator marketing

Accenture Song's acquisition of the creator and social agency Whalar is more evidence that big budgets are shifting to influencer marketing.

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