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435 Spotify will start paying creators for popular videos

The Verge
Alex Heath @ The Verge · 11/13/2024 15:04 EDT

Spotify will start paying creators for popular videos

Cath Virginia / The Verge


Spotify is going all in on video.
The company will soon begin paying creators based on how much engagement their videos receive from paid subscribers. Automated ad breaks in videos will also be turned off for paid Spotify subscribers to encourage more consumption. Both of these changes go into effect starting January 2nd, 2025 in the US, UK, Australia, and Canada.
Paying video creators directly based on engagement puts Spotify on more of a collision course with YouTube, wh

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