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954 How tech is impacting consumer behaviour in the age of AI

Tech Wire Asia
Tech Wire Asia @ Tech Wire Asia · 10/10/2024 12:32 EDT

How tech is impacting consumer behaviour in the age of AI

AI, ecommerce, digital devices and data-driven consumer platforms are revolutionising the way consumers interact with brands – and we’re also seeing a seismic generational consumer shift in behaviours along the way, new research from NielsenIQ (NIQ) shows. NIQ recently released its much-anticipated Mid-Year Consumer Outlook: Guide to 2025 report, which found 40% of consumers globally... Read more »

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