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1093 Is the Shopee ChatGPT integration the blueprint for the future of Southeast Asian e-commerce?

Tech Wire Asia
Dashveenjit Kaur @ Tech Wire Asia 2 place · 06/23/2026 04:00 EDT

Is the Shopee ChatGPT integration the blueprint for the future of Southeast Asian e-commerce?

Sea Limited and OpenAI expand their alliance, embedding the new Shopee ChatGPT integration natively across eight key regional markets. The partnership rolls out retail-focused generative AI tools for local small businesses while kicking off an Asia-Pacific developer hackathon series. E-commerce has long relied on the static search bar, requiring users to guess specific keywords to ...

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