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1169 AI Can Jump-Start Consumer Brands, Investors and Founders Say

The Information
Natasha Mascarenhas @ The Information · 10/09/2024 09:00 EDT

Consumer startups are grappling with a problem: Customers are bombarded these days with choices for everything from apparel to beauty and wellness products, and it’s harder for young brands to stand out.

“There’s a consumer that’s overwhelmed right now, that wants it all, but wants it all done a little bit more for them,” said Kirsten Green, founder and managing partner at Forerunner Ventures, speaking at The Information’s Women in Tech, Media and Finance conference this week. Investors and founders are pi

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