190 place 14

500 Paraguay Loves Its Cartoon Mouse Mickey. Disney Does Not

Slashdot
EditorDavid @ Slashdot · 09/15/2024 19:46 EDT

Paraguay Loves Its Cartoon Mouse Mickey.  Disney Does Not

The New York Times looks at "a third-generation family firm" in Paraguay "with 280 workers that packages hot sauce, soy beans...and seven kinds of salt for sale in Paraguayan supermarkets."

Its mascot — on t-shirts, coffee cups, and "in heavy demand at Paraguayan weddings" — is a mouse named Mickey. 51-year-old Viviana Blasco — one of five siblings who run the business — told the Times that it all began back in 1935:


Ms. Blasco's grandfather, Pascual, the son of Italian immigrants, saw an opportunity to

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