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258 Star Alliance Fires Back at SAS Defection with Loyalty Status Match

Skift
Gordon Smith, Skift @ Skift 2 place · 09/02/2024 05:55 EDT

Star Alliance Fires Back at SAS Defection with Loyalty Status Match

With the ink barely dry on the divorce papers, Star Alliance is wasting no time in luring back some of SAS’ most loyal - and profitable - customers. The aim of this neatly timed promotion is business continuity and customer retention, but it remains to be seen how many frequent flyers will take up the offer. -Gordon Smith

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