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855 How a Culture Clash Hindered Netflix’s Ad Push

The Information
Sahil Patel @ The Information · 08/15/2024 09:00 EDT

The ad industry’s annual Cannes Lions festival in June is an occasion for the entire media and ad industry to gather together at parties, on yachts, at beach clubs and in private cliffside villas. Outsiders may wonder whether any real work gets done, which seemed to be a question Netflix’s new ad president, Amy Reinhard—a newcomer to the ad industry—had when she attended this past June.

At one point during the week, Reinhard asked her underlings how many ad deals the company had struck since arriving in th

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