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Apple's "Let Loose" virtual media event kicks off at 7:00 a.m. Pacific Time today, an unusual time for an Apple event.
We know that some MacRumors readers who can't follow the event as it's being broadcast are interested in avoiding all of the announcements and waiting until the event video is available for on-demand viewing so as to experience it without already knowing the outcome.
For those individuals, we've posted this news story, which will be updated with a direct link to the presentation on
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In this article, we discuss how the key to brand success lies in not ‘chasing trends,’ but embracing an agile, data-driven approach that prioritises real-time insights and responsiveness. Connecting with consumers in a meaningful way Today’s brands, in and outside of Southeast Asia, face a constant challenge: Cutting through the noise and connecting with consumers... Read more » Read more ›
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Get your texts from space (sort of) as first satellite operator and cellular network collaboration is approved in the US. Read more ›
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To end the war in Ukraine, experts say the President-elect needs to put Kyiv in a position of strength. Read more ›
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Photo by: Education Images/Universal Images Group via Getty Images Eastman Kodak has temporarily paused all film production. The news comes as part of a shutdown in November allowing the company to upgrade and modernize its Rochester, New York factory, according to a report by Kosmo Foto. The decision was announced by Kodak CEO Jim Continenza during the company’s Q3 2024 quarterly earnings call on November 13th. The improvements will help... Read more ›
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Inflation could rise as high as 5% as Trump enacts his economic policies, "Dr. Doom" Nouriel Roubini said. Read more ›
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The latest Sonos portable speaker can be yours at a new low price this Black Friday. Read more ›
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Who doesn't want the best for their beloved pooch? Grab some of these tasty treats to make your dog feel special. Read more ›
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As Trump returns to power, the world is a more complex and dangerous place, and Kim has profited. Read more ›
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This is definitely a rare Apple deal that makes you double-check if it's real. Read more ›
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Protect your home against dust, pets, allergies, and more with air purifiers tested firsthand by WIRED. Read more ›
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A new Limerick Gift Card has launched as part of efforts to support local businesses by locking in spending and attracting new spending to the county. Backed by Limerick City and County Council and Limerick Chamber, the gift card is available as either a physical gift card or an e-card that can be added to […] Read more ›
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South Korea's defense minister said Russia will likely use North Korean troops as "cannon fodder" and send them to dangerous areas of the fighting. Read more ›
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Details about an epic-looking upcoming sci-fi adventure game just dropped. The images and teaser trailer depict a post-apocalyptic world in which humans in primitive-style garb battle giant dinosaur-like robots while sweeping orchestral music plays. It all seems a little familiar. But wait, this isn’t the next Horizon game from Guerrilla. Oh, no, no. This is an initial look at a game from a Tencent subsidiary called Polaris Quest. Guerrilla and... Read more ›
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US car prices would rise by over $2,000 if President-elect Donald Trump pushed ahead with tariffs on Canada and Mexico, Wells Fargo said in a note. Read more ›
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From Super Mario Party Jamboree to The Legend of Zelda: Echoes of Wisdom, these are our absolute favorite escapes for the best portable console. Read more ›
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Australia voted to ban social media for kids under 16. But how tech companies should comply with the new law remains a big question. Read more ›
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A Nvidia sales lead said in an email to colleagues that Musk's demand for chips was straining the company's supply chain, per The Wall Street Journal. Read more ›
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Apple is planning to remove the physical SIM card tray on iPhones in more countries next year, The Information said today, in a report focused on the ultra-thin "iPhone 17 Air." However, the report did not mention any specific countries. In the U.S., all iPhone 14 through iPhone 16 models do not have a SIM card tray, and instead rely entirely on digital eSIM technology. Apple has yet to release... Read more ›
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Since 2006, Apple has partnered with the (RED) brand to raise money for The Global Fund, an organization that aims to combat diseases such as HIV/AIDS, tuberculosis, and malaria in Africa. Through this partnership, Apple has long offered a (PRODUCT)RED color option for some products, but it has scaled back this effort over the past few years. The only current-generation (PRODUCT)RED product that Apple sells new is the iPhone SE... Read more ›
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Apple is working on a new Home accessory that is designed to serve as a central hub or "Command Center" for smart home management. The Apple TV and the HomePod are already home hubs and almost all Apple devices can control a HomeKit setup, but Apple is designing an all-in-one home management product to make control even easier. This guide aggregates everything that we know about Apple's smart home hub.... Read more ›
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iOS 19 is not expected to be announced until June 2025, but the software update's first major new feature has already leaked. In his Power On newsletter today, Bloomberg's Mark Gurman reiterated his previous report that said iOS 19 will introduce a "more conversational Siri" powered by "more advanced large language models." He said this upgrade will make Siri more like OpenAI's ChatGPT, allowing the assistant to "handle more sophisticated... Read more ›
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Apple experienced minimal iPhone growth in 2024 despite a significant rebound in the global smartphone market, according to new data published by IDC. Worldwide smartphone shipments increased 6.2% to reach 1.24 billion units, but iPhone shipments grew by just 0.4% during the same period. The tepid performance underlines Apple's challenges in key markets like China, where domestic rivals are gaining ground through aggressive pricing and technological innovation. Chinese manufacturers like... Read more ›
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Apple is experiencing challenges as it attempts to launch Apple Intelligence in China, with regulators cautioning that foreign companies face a "difficult and long process" for approval unless they partner with local firms, according to a new Financial Times report. A senior official at the Cyberspace Administration of China told the FT that foreign device makers would find a "simple and straightforward approval process" if they utilize already-approved large language... Read more ›
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Apple is working on a smarter version of Siri that employees have taken to calling "LLM ‌Siri‌," reports Bloomberg. Apple is designing the more capable ‌Siri‌ to better compete with chatbots like ChatGPT, with plans to utilize "advanced large language models." A chatbot version of ‌Siri‌ would be able to hold ongoing conversations, much like ChatGPT. Apple wants customers to be able to better converse with the personal assistant, with... Read more ›
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The Information's Wayne Ma today published an in-depth report about the "iPhone 17 Air" rumored to launch next year, revealing several new details. The report said prototypes of the device have a thickness of between 5mm and 6mm, which would make it the thinnest iPhone ever. In comparison, iPhone 16 models are 7.8mm thick and iPhone 16 Pro models are 8.25mm thick. Due to this ultra-thin design, some design compromises... Read more ›
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Between 2011 and 2014, there were a glut of rumors suggesting that Apple was working on an Apple-branded television set, which would disrupt the TV industry. No such product ever emerged, but now the TV rumors are back. Apple 'Evaluating' a TV According to Bloomberg's Mark Gurman, Apple is "evaluating" the "idea of making an Apple-branded TV" set as part of its new smart home push. Apple is investing resources... Read more ›
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Apple released the AirTag in April 2021, so it is now three over and a half years old. While the AirTag has not received any hardware updates since then, a new version of the item tracking accessory is rumored to be in development. Below, we recap rumors about a second-generation AirTag. Timing Apple is aiming to release a new AirTag in mid-2025, according to Bloomberg's Mark Gurman. From his Power... Read more ›
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Most popular sources
Tech Wire Asia | 28% 21 |
Business Insider | 23% 2 |
CNET | 8% 3 |
Eurogamer.net | 5% 1 |
Android Authority | 4% 1 |
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28.11.2024 13:54
Last update: 13:46 EDT.
News rating updated: 20:40.
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