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490 Creators Fear Sale of TikTok Without Its Algorithm

The Information
Kaya Yurieff @ The Information 3 place · 05/01/2024 17:24 EDT

Creators Fear Sale of TikTok Without Its Algorithm

Last week, we reported ByteDance is internally exploring scenarios for selling a majority stake in TikTok’s U.S. business. Any such sale would happen without a crucial benefit: its powerful recommendation algorithm.That possibility makes creators particularly nervous. TikTok’s algorithm, which quickly figures out a user’s interests, makes it easier for creators to amass views and find relevant audiences. 

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