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733 Is Temu’s Super Bowl splurge a last-ditch effort amid fading US interest?

Tech Wire Asia
Dashveenjit Kaur @ Tech Wire Asia 3 place · 02/15/2024 20:05 EDT

Is Temu’s Super Bowl splurge a last-ditch effort amid fading US interest?

Temu went all out during the recent US Super Bowl, airing its ad six times and giving away US$10 million in prizes. Searches surged during ads but have declined steadily since July 2023. Data from Morgan Stanley shows 1/3 plan to shop less on Temu in the next three months. In a typical e-commerce landscape... Read more »

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