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476 A Hospitality Startup’s Promises Fall Short for Hotel Customers

The Information
Paris Martineau @ The Information · 02/14/2024 09:00 EDT

A Hospitality Startup’s Promises Fall Short for Hotel Customers

A little over a year ago, Brittany Doyle had high hopes for the Taos Motor Lodge, a renovated, 28-room motel in New Mexico’s high desert that she was opening.

To help her run the business, Doyle signed a contract with Life House, a hospitality startup that has raised over $100 million from Tiger Global Management, Trinity Ventures and other investors. The startup provides a wide array of management services to boutique hotel owners, from operating their websites to hiring staff to, in some cases, overseein

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