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740 It’s Getting (Slightly) Easier to Sell Software

The Information
Akash Pasricha @ The Information · 02/12/2024 09:00 EDT

It’s Getting (Slightly) Easier to Sell Software

After a rough couple of years, software companies are finding it easier to sell their products to businesses. New data show that privately held software companies selling subscription services spent less time and money in the fourth quarter of 2023 to secure new customers, compared with earlier in the year.

Preliminary data from January suggest the trend has continued, said Miguel Fernández, co-founder and CEO of startup lender Capchase, which tracks the financial statements of 1,500 private software compa

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