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717 At Sundance, TikTok Copies YouTube’s Playbook

The Information
Sahil Patel @ The Information · 01/25/2024 18:10 EDT

At Sundance, TikTok Copies YouTube’s Playbook

TikTok’s efforts to make inroads with Hollywood include bringing a dozen top movie-focused creators to the Sundance Film Festival, which is currently taking place in Park City, Utah. If that sounds familiar to you, that’s because YouTube did this at Sundance for several years last decade, when it, too, was heavily focused on making inroads into the traditional entertainment industry.TikTok creators including Joe Aragon (1 million followers on TikTok) and Maddi Koch (3 million followers) have joined TikTok a

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