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User acquisition is a pivotal concern for app developers in today’s fast-paced digital landscape. AppsFlyer, recognised as a global leader in marketing measurement, attribution, and data analytics, has recently made a strategic move that underscores the significance of this challenge. Oolo by AppsFlyer AppsFlyer just acquired oolo, a prominent AI-powered platform specialising in user acquisition and monetisation decision-making. This acquisition reinforces AppsFlyer’s commitment to providing comprehensive s
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Business of Apps
Nintendo and Universal Pictures have registered the copyright for a Donkey Kong film, suggesting the forthcoming Mario sequel and Legend of Zelda film could be followed by Nintendo's gorilla. Read more Read more ›
2,545 fresh
Tesla adds Grok to some US-made vehicles, but its abilities are currently limited. Read more ›
1,533 fresh
One trip on Lufthansa is making me second-guess my decision to stick exclusively to one airline. My kids were taken care of and we all sat together. Read more ›
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Twitter co-founder Jack Dorsey has released a new app that tracks your sun exposure and vitamin D levels. It’s his second app in a week, after last weekend’s encrypted peer-to-peer messaging app Bitchat. Sun Day is available now for iOS via TestFlight, and the code for the project is available on GitHub. The app uses […] Read more ›
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The world’s largest cryptocurrency is on a historic run fueled by new money and government spending, but some analysts warn this is not a normal rally. Read more ›
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A promise to expose a corrupt elite has turned into a perceived cover up, and the powerful online influencers who helped elect Donald Trump are now in open revolt. Read more ›
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Trump said he wanted to send more Patriot batteries to Ukraine, but under a program where NATO would "pay us 100%" for weapons. Read more ›
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Smashburger cofounder Tom Ryan said focusing on generational trends when developing new strategies puts brands on a "teeter totter" of relevance. Read more ›
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For versatile and efficient cooling, an air circulator could be the perfect solution. Read more ›
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A recent research paper, 'inspired by the natural filtration abilities of mucus-coated nasal hairs,' might have some answers for improved PC air filtration. Read more ›
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Sameer Samat told Business Insider that sending one late-night email to Google's Sergey Brin changed his career trajectory. Read more ›
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President Donald Trump has been ratioed on his own social media platform Truth Social after telling supporters to move on "Epstein files." Read more ›
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Google DeepMind CEO Demis Hassabis heads Gemini and the company's AI push while gaining more power. Here's how he became Silicon Valley's AI kingmaker. Read more ›
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Brookfield bets on older, lower-cost warehouses as trade uncertainties and oversupply cloud the outlook for industrial storage. Read more ›
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AI startups like OpenAI and Anthropic are targeting quants with a tantalizing pitch: eye-popping pay and a chance to build the future. Read more ›
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Seoul said North Korea has likely supplied 12 million shells to Russia. Moscow, meanwhile, said Kim has pledged at least 6,000 more troops as workers. Read more ›
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I worried about how pregnancy would affect me and thought it would trigger my eating disorder. Having kids helped me see my body as the miracle it is. Read more ›
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Kosi Pierre-Louis was told he was laid off from Microsoft on May 13. He's not actively applying for jobs right now and considering music as a career. Read more ›
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Musk said "Tesla would have invested in xAI long ago" if it was up to him. Read more ›
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Business of Apps
Mobile app marketers are witnessing a seismic shift in campaign performance as artificial intelligence systems demonstrate the ability to deliver dramatic revenue increases without human oversight. New data presented at App Promotion Summit London 2025 reveals that AI-powered optimization achieved a 55% increase in return on ad spend while maintaining identical budgets, marking a watershed moment for automated marketing. “We’re seeing something unprecedented,” said Thomas Kriebernegg, AI Marketing Leader at Read more ›
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App Promotion Summit NYC has announced its 2025 agenda, featuring 30+ speakers across 20+ sessions. The event will take place on September 18th at 360 Madison. The summit will cover everything around growing and scaling apps, with sessions on AI integration in app marketing, product-led growth, retention, user acquisition, revenue growth, and more. This year’s expanded format includes four content tracks, featuring insightful talks, panel discussions, deep-dive workshops, and a... Read more ›
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Not long ago, reaching audiences online was relatively simple: create an ad, place it, and watch it work. But today’s digital landscape tells a different story. As the environment grows more cluttered and complex, with rising costs and shifting user behavior, what once worked is no longer enough. Browsers present an alternate channel for brands to reach incremental users at scale, right from their start page. VEVE has put together... Read more ›
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Most popular sources
Gizmodo
|
42% 30 |
Business Insider
|
24% 5 |
Eurogamer.net
|
9% 8 |
MacRumors
|
7% 5 |
Tom's Hardware
|
6% 25 |
| View sources » | |
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14.07.2025 07:52
Last update: 07:46 EDT.
News rating updated: 14:40.
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