101 place 2

478 App growth empowered: AppsFlyer acquires Oolo

Business of Apps
Anne Freer @ Business of Apps 1 place · 12/11/2023 04:44 EDT

App growth empowered: AppsFlyer acquires Oolo

User acquisition is a pivotal concern for app developers in today’s fast-paced digital landscape. AppsFlyer, recognised as a global leader in marketing measurement, attribution, and data analytics, has recently made a strategic move that underscores the significance of this challenge. Oolo by AppsFlyer AppsFlyer just acquired oolo, a prominent AI-powered platform specialising in user acquisition and monetisation decision-making. This acquisition reinforces AppsFlyer’s commitment to providing comprehensive s

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