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418 Jumeirah CEO: The Rise of Luxury Travel Speaks to a Deeper Cultural Shift

Skift
Skift @ Skift · 12/04/2023 10:00 EDT

Jumeirah CEO: The Rise of Luxury Travel Speaks to a Deeper Cultural Shift

The rise in luxury travel signifies more than just deep pockets — it's a shift towards meaningful experiences. Millennials and Gen Zers are setting the pace, choosing travel as a form of self-expression. Jumeirah is tapping into this trend to accelerate its global reach, shifting the definition of luxury from mere opulence to personalized, purpose-driven experiences. -Jumeirah

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