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331 Europe’s Independent Hotels Lag U.S. Brands on Google Hotels: New Skift Research

Skift
Skift @ Skift 2 place · 11/15/2023 10:30 EDT

Europe’s Independent Hotels Lag U.S. Brands on Google Hotels: New Skift Research

Smaller independent hotels in Europe, lacking the marketing budgets and tech capabilities of branded counterparts in the U.S., are more inclined to rely on online travel agencies for distribution rather than their own sites. -Pranavi Agarwal

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