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680 Hilton Identifies a New ‘GenerAsian’ Traveler and Here’s What They Want

Skift
Skift @ Skift · 10/09/2023 21:00 EDT

Hilton Identifies a New ‘GenerAsian’ Traveler and Here’s What They Want

What's in a name? Call them GenerAsian Travelers or Native Explorers, a majority of Asian travelers share a strong penchant for travel experiences rooted in culture and heritage. Their shared enthusiasm extends to exploring the broader region as well. -Peden Doma Bhutia

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