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905 Meta To Use Third-Party Website Activity To Personalize Feeds

Ubergizmo
Paulo Montenegro @ Ubergizmo · 06/09/2026 22:28 EDT

Meta To Use Third-Party Website Activity To Personalize Feeds

Meta has announced a major update to how it personalizes content on Facebook and Instagram. The company confirmed it will begin using data shared by third-party websites and applications to tailor not only advertisements, but also content recommendations and AI-generated responses. According to an official company announcement, the initiative aims to deliver a more relevant user experience by leveraging data already sent to Meta by corporate partners. Previously, off-platform activity […]

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