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813 Attention, please! End-cards boost mobile video ad performance

Business of Apps
Anne Freer @ Business of Apps 1 place · 04/05/2023 03:56 EDT

Attention, please! End-cards boost mobile video ad performance

Mobile can be a very distracting environment and app developers and brands are having to work harder than ever before to capture attention. The time users spend viewing an ad or app can be a direct measure of quality attention. The longer an ad is seen, the more likely it is to be remembered, and drive brand recall and sales. New research from Digital Turbine, Inc. and Amplified Intelligence found that combining video ads with end cards drove improved attention.  Attention matters As marketers are working w

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