157 place 2

603 Best Western’s Parent Company Looks to Outflank Its Hotel Peers

Skift
Skift @ Skift · 03/13/2023 02:30 EDT

Best Western’s Parent Company Looks to Outflank Its Hotel Peers

Best Western Hotels & Resorts lacks youth appeal. But recently installed CEO Larry Cuculic is bringing a military-like approach to strategizing. He appears to be boosting the group's metabolism. -Sean O'Neill

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