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587 Mobile advertisers are eyeing social video despite persistent hurdles in ad measurement

Business of Apps
Anne Freer @ Business of Apps 1 place · 01/05/2023 04:50 EDT

Mobile advertisers are eyeing social video despite persistent hurdles in ad measurement

In 2023 mobile marketers continue to face tracking issues in light of Apple’s privacy update and brand safety concerns have not been sufficiently addressed either. And yet, more advertisers plan to increase their ad spending on social channels (25%+) than other channels. Only video ads and eCommerce investments came close, according to Mediaocean’s 2022 Market Report and 2023 outlook. So what’s fuelling rising investment in social? Social video may be where it’s at Among the top consumer trends advertisers.

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