207 place 9

407 YouTube launches $100 million fund for Shorts creators

Business of Apps
Anne Freer @ Business of Apps 1 place · 05/19/2021 06:04 EDT

YouTube launches $100 million fund for Shorts creators

YouTube said it plans to launch its own $100 million creator fund to attract a greater number of video makers and rival apps such as TikTok which have recently launched similar initiatives. The new YouTube Shorts Fund will be accessible by anyone who creates unique short form videos for the community. YouTube will select the videos that get some of the most engagement and views and reward them monetarily over the next few weeks. As long as creators adhere to the Community guidelines on the platform, they wi

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