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642 There’s a German idea that explains why the most globally dominant companies in their field are ones you’ve never heard of — quiet, family-run, mid-sized firms that would rather own an obscure world market than ever be famous

Silicon Canals
Silicon Canals Editorial Team @ Silicon Canals · 07/02/2026 18:30 EDT

There’s a German idea that explains why the most globally dominant companies in their field are ones you’ve never heard of — quiet, family-run, mid-sized firms that would rather own an obscure world market than ever be famous

If you own a dog, there is a reasonable chance its retractable lead was made by a company called Flexi, based in a town in northern Germany, which by its own account and most industry estimates holds around 70 percent of the world market for exactly that product and does nothing else. Its founder’s stated ... Read more

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