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70 PepsiCo's Mark Kirkham says making the "simple special" drives results

Business Insider
Julia Hood @ Business Insider · today 15:53 EDT

PepsiCo's Mark Kirkham says making the "simple special" drives results

In an interview at the 2026 Cannes Lions Festival, Mark Kirkham, CMO at PepsiCo US, said simple ideas like the Pepsi Challenge are still effective.

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