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Apple's iPhone 18 Pro models could be up to $200 more expensive, according to a prediction from analytics firm IDC.
IDC expected Apple to raise iPhone 18 prices, but prior to yesterday's Mac and iPad price hike, the prediction was a $100 increase for the 18 Pro and Pro Max, and a $50 increase for the base models.
IDC Senior Director of Data & Analytics Nabila Popal says the magnitude of the Mac and iPad price increase points to even higher iPhone 18 prices.
In our forecast, we had assumed a price
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MacRumors
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Meta has been warned by the European Commission that its endlessly scrolling Facebook and Instagram feeds may violate the EU's new Digital Services Act rules. In preliminary findings published on Friday, the Commission said that its investigation into features such as infinite scroll, autoplay, push notifications, and highly personalized recommender systems, found that Meta "did not adequately assess the risks of their addictive design on the physical and mental wellbeing... Read more ›
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The bill of materials for the iPhone 18 Pro Max is expected to rise by nearly $300 compared to the iPhone 17 Pro Max, according to a new Counterpoint Research analysis. The estimate covers the 1TB storage model. NAND flash costs for the device are said to exceed $250 on their own, a figure that would cover roughly half of the iPhone 17 Pro Max's entire estimated component cost. DRAM... Read more ›
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Apple's annual iPhone event is just two months away, but we're still not quite clear on when and in what quantities the new foldable "iPhone Ultra" will be available. It sounds like we could end up in a situation similar to that of the iPhone X where it was introduced at the September event but didn't become available for pre-orders until around six weeks later. Other news this week included... Read more ›
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Apple today accused OpenAI of stealing Apple trade secrets and intellectual property in its effort to develop an AI hardware device. In a lawsuit filed with the Northern District of California, Apple said it uncovered evidence of a months-long scheme to steal confidential information. Apple says OpenAI hardware lead and former Apple designer Tang Tan and former electrical engineer Chang Liu directed Apple employees interviewing with OpenAI to provide details... Read more ›
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16.07.2026 19:59
Last update: 19:50 EDT.
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