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105 MoEngage buys Aampe to bet enterprise marketing’s future belongs to per-customer AI agents, not segments

Silicon Canals
Silicon Canals Editorial Team @ Silicon Canals 2 place · today 04:40 EDT

MoEngage buys Aampe to bet enterprise marketing’s future belongs to per-customer AI agents, not segments

Indian customer engagement software firm MoEngage has acquired San Francisco-based AI startup Aampe in an all-cash deal worth tens of millions of dollars, according to TechCrunch . The acquisition is a structural bet that enterprise marketing is migrating away from segment-based campaigns toward a model where every individual customer is shadowed by a dedicated, autonomous AI agent.

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