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460 World Cup Host Cities Are Spending Millions to Tell Wary Tourists: You’re Welcome Here

Skift
Bailey Schulz @ Skift 1 place · 06/12/2026 12:25 EDT

World Cup Host Cities Are Spending Millions to Tell Wary Tourists: You’re Welcome Here

The World Cup handed host cities a global stage. Marketing videos underscore how host cities are using it to reassure a world that's grown wary of coming to the U.S.

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