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1061 Why Booking.com Is Betting on the AI Travelers Will Never See

Skift
Kanchi Jain @ Skift · 06/01/2026 17:11 EDT

Why Booking.com Is Betting on the AI Travelers Will Never See

The competitive variable in travel AI isn't model sophistication. It's whether customers trust the product enough to let it act on their behalf — and most companies are still investing in the wrong layer.

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