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422 The Rise of LLMs Is Not an Accident

The Next Web
Purnendu Bala @ The Next Web · 05/22/2026 12:52 EDT

Over three decades, I’ve watched consumer behavior evolve across television, search, and social media. Each shift changed tactics, but not the underlying logic of decision-making. What I am watching happen right now is different. And I know I am not alone. Every seasoned marketing professional I speak to, whether they built their career in offline […]
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