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546 Apple Tops Global Smartphone Market for First Time in a Q1

MacRumors
Tim Hardwick @ MacRumors · 05/22/2026 08:30 EDT

Apple Tops Global Smartphone Market for First Time in a Q1

Apple finished as the world's number one smartphone brand by shipments in the first quarter of 2026, according to new data from Counterpoint Research. It's the first time the company has ever led the market in a Q1.


Apple captured 21 percent of global shipments and grew 9 percent year-over-year, even as the overall market contracted 3 percent. Samsung came in a close second, also at 21 percent on roughly flat shipments, followed by Xiaomi at 12 percent, OPPO at 10 percent, and vivo at 7 percent. Meanwh

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