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843 Netflix’s ad ambitions just keep growing

The Verge
Emma Roth @ The Verge · 05/13/2026 14:45 EDT

Netflix’s ad ambitions just keep growing

For the second year in a row, Netflix's ad-supported tier more than doubled its monthly viewerbase. During its 2026 upfront presentation, Netflix revealed that its $8.99-per-month plan reaches more than 250 million people around the globe, a significant leap from 94 million users reported last year. The streaming service reported earning $1.5 billion from ads [
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