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800 Indian Online Travel Companies Are Done Just Selling Tickets

Skift
Peden Doma Bhutia @ Skift · 05/11/2026 01:29 EDT

Indian Online Travel Companies Are Done Just Selling Tickets

Indian OTAs are done competing purely on price. The new game is about how much of your travel life they can absorb before you think to look elsewhere. Partnerships and AI are the tools. The real prize? Travelers’ attention.

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