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Apple today released a YouTube Short revealing a rare behind-the-scenes look at the making of its playful MacBook Neo introduction video.
The short clip gives what Apple describes as "a peek at some handmade magic," revealing the physical models and camera techniques used during production. Apple shows how real-world props were combined with visual effects to produce the final sequences. Apple does not usually share production insights for a major product launch videos.
See the original "Hello, MacB
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MacRumors
The FTâs seventh annual ranking by compound annual revenue growth. Plus: how listed companies overcome obstacles; AI and defence start-ups dominate investment; the US and China in Latin America; and technology shakes up Canadian wealth management Read more âș
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An East Bay apartment complex has been bought at a price that's well below its prior value. Read more âș
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A PG&E Corp. unit has bought a San Jose building in a move to bolster the utility's South Bay operations. Read more âș
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Google explains what's actually changing for your Home automations next month. Read more âș
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The cutting-edge propulsion system could be used to power rockets to the Moon and beyond. Read more âș
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Apple's standard iPhone 18 could feature 12GB of memory for the first time, according to analyst Dan Nystedt. In a new post on X, Nystedt said that the standard âiPhone 18â will match the 12GB of RAM Apple gave the iPhone 17 Pro and âiPhone 17 Proâ Max last September. It would mark the first time the entry-level iPhone model has shipped with that much memory. This rumor making the... Read more âș
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DeepSeek V4-Pro scores 3,206 on Codeforces, ahead of GPT-5.4 and Gemini, while costing $3.48 per million tokens versus Claude's $25, making it one of the most price-competitive frontier-class AI releases in 2026. Read more âș
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Have you ever noticed how Walgreens and CVS locations often end up across the street from each other? Well, Call of Duty and Battlefield have a similar thing going on. A mere eight days after the upcoming Call of Duty movie got an official premiere date, lo and behold: There's news from The Hollywood Reporter that a Battlefield movie is on the way.The project has some heavy-artillery star power attached.... Read more âș
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The critically acclaimed MMO's next expansion, 'Evercold,' is bringing big gameplay changes to let you keep up at your own pace. Read more âș
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The HP DeskJet 2855e is an entry-level inkjet printer for home and small office use. Here's what people are saying about it. Read more âș
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Alex Jones may soon lose Infowars, the digital perch that he's used for decades to traffic in conspiracy theories, to The Onion, the satirical newspaper. But not before he's uncovered something truly dastardly: comedian Tim Heidecker's past (publicly available) work. "The Onion newspaper has been rocked by the discovery that their new creative director, produced [âŠ] Read more âș
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WSPR â ŃĐžŃŃĐŸĐČĐŸĐč ĐżŃĐŸŃĐŸĐșĐŸĐ», ŃĐ°Đ·ŃĐ°Đ±ĐŸŃĐ°ĐœĐœŃĐč ĐĐ¶ĐŸ йДĐčĐ»ĐŸŃĐŸĐŒ (K1JT) ĐČ 2008-2009 ĐłĐŸĐŽĐ°Ń , Ń ŃДлŃŃ ĐžŃŃĐ»Đ”ĐŽĐŸĐČĐ°ĐœĐžŃ ŃĐ°ŃĐżŃĐŸŃŃŃĐ°ĐœĐ”ĐœĐžŃ ŃĐ°ĐŽĐžĐŸŃĐžĐłĐœĐ°Đ»ĐŸĐČ ĐŸŃ ĐșĐŸŃĐŸŃĐșĐŸĐČĐŸĐ»ĐœĐŸĐČŃŃ ĐżĐ”ŃДЎаŃŃĐžĐșĐŸĐČ ĐŒĐ°Đ»ĐŸĐč Đž ŃĐČĐ”ŃŃ ĐŒĐ°Đ»ĐŸĐč ĐŒĐŸŃĐœĐŸŃŃĐž. Đ ĐżŃДЎŃĐŽŃŃĐ”Đč ŃĐ°ŃŃĐž бŃлО ŃĐ°ŃŃĐŒĐŸŃŃĐ”ĐœŃ ĐŒĐ”Ń Đ°ĐœĐžĐ·ĐŒŃ ĐżĐŸĐŒĐ”Ń ĐŸĐ·Đ°ŃĐžŃĐ”ĐœĐœĐŸĐłĐŸ ĐșĐŸĐŽĐžŃĐŸĐČĐ°ĐœĐžŃ ĐŽĐ°ĐœĐœŃŃ Đž ŃĐŸŃĐŒĐžŃĐŸĐČĐ°ĐœĐžŃ ŃĐžĐłĐœĐ°Đ»Đ° ĐŽĐ»Ń ĐŸŃĐżŃĐ°ĐČĐșĐž Đ”ĐłĐŸ ĐČ ŃŃĐžŃ. Đ ŃŃĐŸĐč ŃĐ°ŃŃĐž ŃŃĐ°ŃŃĐž ŃĐ°ŃŃĐŒĐ°ŃŃĐžĐČĐ°ŃŃŃŃ ĐŒĐ”Ń Đ°ĐœĐžĐ·ĐŒŃ ĐŽĐ”ŃĐ”ĐșŃĐžŃĐŸĐČĐ°ĐœĐžŃ Đž ĐŽĐ”ĐșĐŸĐŽĐžŃĐŸĐČĐ°ĐœĐžŃ ĐżŃĐžĐœĐžĐŒĐ°Đ”ĐŒĐŸĐłĐŸ Оз ŃĐžĐłĐœĐ°Đ»Đ°.ĐĄŃĐ°ŃŃŃ ĐŒĐŸĐ¶Đ”Ń Đ±ŃŃŃ ĐžĐœŃĐ”ŃĐ”ŃĐœĐ° ŃĐ°ĐŽĐžĐŸĐ»ŃбОŃДлŃĐŒ, ĐșĐ°Đș Đ·ĐœĐ°ĐșĐŸĐŒŃĐŒ, ŃĐ°Đș Đž ĐœĐ” Đ·ĐœĐ°ĐșĐŸĐŒŃĐŒ Ń WSPR, Đ° ŃĐ°Đș Read more âș
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The Department of Justice has announced that it's intervening on the behalf of xAI in the company's recent lawsuit against the state of Colorado. xAI first filed the suit in early April in response to a recent Colorado law that requires developers of "high-risk" AI systems (for example, ones used in healthcare, employment or housing) to both disclose and mitigate the risk of algorithmic discrimination in their systems. The law... Read more âș
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On Friday, the U.S. government said $344 million in Tether had been linked to wallets tied to Iran. Read more âș
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In short: The US governmentâs 9.9% stake in Intel, acquired for $8.9 billion last August by converting CHIPS Act grants and Secure Enclave funds into equity at $20.47/share, is now worth approximately $36 billion after Intelâs stock surged 20%+ on a massive Q1 earnings beat. The $26.5 billion unrealised gain is one of the most [âŠ] This story continues at The Next Web Read more âș
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This is the OPPO Find X9 Ultra Hasselblad Earth Explorer Kit, a fancy name for the Find X9 Ultra's photography kit. But a fancy name is fitting for such a fancy product. While vivo's X300 Ultra photography kit attaches either a 200mm or a 400mm teleconverter lens to the phone, the Oppo Hasselblad kit has a single option that sits in between - a 300mm lens. But it's a longer... Read more âș
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Google plans to invest up to $40 billion more in Anthropic, starting with $10 billion now and another $30 billion tied to performance milestones. CNBC reports: Anthropic said the agreement expands on a longstanding partnership between the two companies. Earlier this month, Anthropic secured 5 gigawatts worth of computing capacity as part of an announcement with Google and Broadcom that will start to come online next year. Anthropic could decide... Read more âș
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Use neutral oak furniture and soft lighting to make this striking chair the star, and pick out its colors with splashes of green and chrome. Read more âș
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Disney is reimagining its Classic Princess Dolls with plastic-free packaging that uses less material, improves durability, and makes the unboxing experience easier Read more âș
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MacRumors
India will not require smartphone makers like Apple and Samsung to preload devices with a state-owned biometric identification app, reports Reuters. The Unique Identification Authority of India asked the IT ministry to start talks with Apple and other tech companies about the possibility of mandatory preinstallation of the Aadhaar identity app, but the IT ministry told Reuters today that it reviewed the proposal and is "not in favor" of mandating... Read more âș
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Apple is working on an updated version of the Mac Studio that's expected at some point in 2026, and with supplies of existing machines running low, we thought we'd highlight what's next for Apple's most powerful desktop machine. Design We're not expecting Apple to redesign the âMac Studioâ, and there haven't been rumors of a design update. The âMac Studioâ will continue to have an Apple TV or Mac mini-like... Read more âș
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Apple has released more than 12 new products and accessories this year. The company kicked things off by unveiling a second-generation AirTag in January, and it unveiled a wide range of devices in March, including the MacBook Neo, iPhone 17e, two new Studio Display models, updated iPad Air models with the M4 chip, and more. Here is everything that Apple has released in 2026 so far:Apple Unveils New AirTag With... Read more âș
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Amazon today has the AirPods Pro 3 available for $199.99, down from $249.00. This is a match of the all-time low price on the AirPods Pro 3, and it's accompanied by a solid deal on the AirPods 4. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site... Read more âș
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Apple's WWDC 2026 graphic provides "a glimpse of the revamped Siri interface coming in iOS 27," according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said iOS 27 will include a new Siri interface in the Dynamic Island. When you trigger Siri, he said the Dynamic Island will show a "Search or Ask" prompt, and this will apparently be accompanied by a "glowing cursor" that looks similar... Read more âș
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Apple is planning to add "Undo" and "Redo" options to the iPhone's Home Screen customization menu on iOS 27, according to Bloomberg's Mark Gurman. These two options will make it easier to reverse or redo your Home Screen changes. "Right now, when you long-press on the home screen, you get a bubble in the top left corner with four options: Add Widget, Customize, Edit Wallpaper and Edit Pages," he explained,... Read more âș
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The global memory chip shortage may result in the next MacBook Pro and Mac Studio models launching later than expected, according to the latest rumor. Bloomberg's Mark Gurman has repeatedly stated that 14-inch and 16-inch MacBook Pro models with a touch screen are slated to launch in late 2026 to early 2027. In his Power On newsletter today, though, he said to be prepared for the laptops to potentially arrive... Read more âș
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Chinese leaker Ice Universe has shared an image showing four camera plateau protection plates with finishes that appear to match the latest color rumors for Apple's iPhone 18 Pro models. Last week, a Macworld report claimed Apple is working on four color options for the iPhone 18 Pro and iPhone 18 Pro Max: Light blue, dark cherry, dark gray, and silver. The four anodized aluminum camera lens protector plates shown... Read more âș
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Apple is facing a fast-track decision on regulatory penalties in India because it has not submitted data sought by the country's antitrust body as part of an investigation into its market practices. The Competition Commission of India (CCI) â published a report in 2024 that Apple exploited its dominant position in the apps market by forcing developers to use its proprietary in-app purchase system. The report was the result of a... Read more âș
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Apple is preparing to bring support for its digital car key feature to Tata EV vehicles, based on evidence uncovered by MacRumors on Apple's backend. Tata is an Indian multinational commercial vehicle manufacturer, headquartered in Mumbai. The company produces trucks, vans, and buses, and is now on an internal Apple list of vehicles that offer car key integration, but it is not known which EV models the support pertains to.... Read more âș
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24.04.2026 16:40
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News rating updated: 23:31.
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