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If travel demand is being shaped by entertainment and filtered through AI, what role do travel brands actually play in influencing decisions?
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Skift
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Skift
The ICE partnership hurt Avelo's brand. And the airline's CEO now acknowledges it had a real financial impact too. Read more ›
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YouTrip’s move raises a question: When do under-18s stop being an add-on to adult travel and become a customer segment in their own right? The answer may be much earlier than expected. Read more ›
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United is done trying to buy growth. Scott Kirby is now betting that weaker rivals will hand it to him for free. Read more ›
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Billionaire Tilman Fertitta is buying a debt pile with a casino company attached. His firm is assuming $11.9 billion of debt from Caesars while putting up $5.7 billion to acquire it. Expect asset sales as an endgame. Read more ›
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The travel industry has spent three years talking about artificial intelligence. In the summer of 2026, we’re finally building with it. In earnings calls, CEOs now field questions about model training costs and agentic infrastructure with the same fluency they once reserved for RevPAR. In hiring, chief AI officer roles are cropping up everywhere on […] Read more ›
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Adam Harris is drawing a line between the AI that wins demos and the AI that runs a hotel at 2 a.m. without triggering a chargeback. For operators staring down agent-on-agent commerce, that distinction is the whole game — and most of what's being committed to this year is on the wrong side of it. Read more ›
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Southwest's CEO says the airline "doesn't have to become Delta." But these and other changes keep pushing it in that direction. Read more ›
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Hyatt wants investors to place more value on its premium guests. The catch: much of its growth pipeline depends on its easier-to-scale Essentials brands. Read more ›
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Guatemala’s tourism push is about delivery as well as discovery. Routes, rooms, and reliability on the ground are needed to compete for high-spending travelers who have established choices elsewhere in the region. Read more ›
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Oberoi's parent company says geopolitical disruptions are reshaping travel patterns, but India’s affluent travelers are increasingly insulating luxury hotels from global shocks. Read more ›
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03.06.2026 16:57
Last update: 16:50 EDT.
News rating updated: 23:52.
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