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849 Nara Smith in Target? The tradwife economy is going mainstream.

Business Insider
Kim Schewitz @ Business Insider · 04/22/2026 11:59 EDT

Nara Smith in Target? The tradwife economy is going mainstream.

The "tradwife" influencers Nara Smith and Hannah Neeleman of Ballerina Farm are breaking out of their digital niche.

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