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854 OpenAI’s ChatGPT ads just went cost-per-click, and the AI advertising war has its battle lines

The Next Web
Alina Maria Stan @ The Next Web · 04/22/2026 05:55 EDT

Summary: OpenAI has shifted ChatGPT’s advertising from CPM to cost-per-click pricing, with bids between $3 and $5, after the $60 CPM it charged at launch in February eroded to as low as $25 within ten weeks. The move puts OpenAI in direct competition with Google and Meta for performance ad budgets, while Perplexity and Anthropic […]
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