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918 New Guide: The Identity Gap Holding Back Travel Marketing Performance

Skift
Wunderkind + Skift @ Skift · 04/21/2026 09:00 EDT

New Guide: The Identity Gap Holding Back Travel Marketing Performance

Despite significant investment in marketing technology, most travel brands still cannot identify the majority of their audience. A new guide from Wunderkind argues that identity resolution is central to performance, helping brands drive more direct bookings and get more from existing channels.

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