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61 Apple Store Becomes Backdrop for Honor's Brazen Hong Kong Ad Stunt

MacRumors
Tim Hardwick @ MacRumors 2 place · today 11:37 EDT

Apple Store Becomes Backdrop for Honor's Brazen Hong Kong Ad Stunt

Photos have been making the rounds on Chinese social media today showing an Honor-branded advertising truck parked directly in front of Apple Canton Road store in Hong Kong, promoting the company's new Honor 600 series smartphone.


The truck's ad features the slogan "It's our HONOR" alongside the phrase "orange to orange," which appears to be a play on the English idiom "apples to apples" – referring to a like-for-like comparison. The slogan is paired with an image of the Honor phone, in a finish that.

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