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905 Apple Adds Personalized Recommendations and New Marketing Tools to the App Store

MacRumors
Hartley Charlton @ MacRumors · 06/15/2026 08:18 EDT

Apple Adds Personalized Recommendations and New Marketing Tools to the App Store

Apple last week announced a series of new App Store features, including personalized app recommendations and expanded tools for developers to market their apps.


The most visible change for users is Personalized Collections, a new discovery feature that surfaces app and game recommendations tailored to individual interests and behavior. Alongside each recommendation, new "App Notes" explain why a specific app is being surfaced.

The collections can appear across the Apps, Games, and Search tabs, and w

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