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229 Avid’s new Google partnership brings Agentic AI to the editing suite — and I’ve got the scoop on what this really means for creative professionals

TechRadar
TechRadar · today 08:00 EDT

Avid’s new Google partnership brings Agentic AI to the editing suite — and I’ve got the scoop on what this really means for creative professionals

I spoke to Avid about what editors can expect from Gemini integration, how the role of editor is evolving, and how creative professionals can maintain their vision.

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