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870 Billion Dollar Grüns Sale Gives Consumer Investors Hope

The Information
Katie Roof @ The Information · 04/14/2026 19:18 EDT

Billion Dollar Grüns Sale Gives Consumer Investors Hope

When Unilever last week announced its $1.2 billion acquisition of Grüns, a three-year-old brand of gummy vitamins, I had a flashback to a decade ago when Unilever bought Dollar Shave Club for almost the same price. That earlier deal marked the heyday of venture-backed consumer exits, which have been few and far between more recently. The Grüns sale is the latest sign that consumer investing is experiencing a revival. At a time when software stocks have stagnated, bankers seem enthusiastic about taking consu

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