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762 Hilton Cuts Yotel Deal, Launches Select by Hilton

Skift
Luke Martin @ Skift · 03/19/2026 07:04 EDT

Hilton Cuts Yotel Deal, Launches Select by Hilton

Hilton’s newest brand is aimed at bringing outside brands into its system without buying them outright. Yotel is the first test of that model.

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