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892 Ernesta Raises $20M to Expand Its Custom-Sized Rug Platform Nationwide

AlleyWatch
AlleyWatch @ AlleyWatch 1 place · 03/11/2026 11:27 EDT

Most people have experienced the frustration of finding a rug they love, only to discover it comes in a 9x12 when their room needs a 9x14. That gap between standard sizes and real spaces has been treated as an inconvenience the industry simply lives with - but it turns out it is also a massive business opportunity waiting to be captured. The startup that figured out how to solve it just raised $20M and is already the largest custom-sized rug retailer in the country, doubling revenue every year in a market t

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