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898 Accor Exec Warns AI Could Weaken Hotels’ “Human Connection”

Skift
Luke Martin @ Skift · 03/04/2026 13:42 EDT

Accor Exec Warns AI Could Weaken Hotels’ “Human Connection”

Travel companies are increasingly using AI to facilitate travelers’ booking experiences, but overuse could end up over-standardizing brands and, crucially, eroding human connection.

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